Bart J. Bronnenberg

Latest Institution: Tilburg University

All Institutions: Tilburg University

Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.

Based on the Following Papers:

The Evolution of Brand Preferences: Evidence from Consumer Migration

Year: 2010
Journal: American Economic Review
Authors: Bart J. Bronnenberg; Jean-Pierre H. Dube; Matthew Gentzkow

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Year: 2014
Journal: Quarterly Journal of Economics
Authors: Bart J. Bronnenberg; Jean-Pierre Dub; Matthew Gentzkow; Jesse M. Shapiro

The Formation of Consumer Brand Preferences

Year: 2016
Journal: Annual Review of Economics
Authors: Bart J. Bronnenberg; Jean-Pierre H. Dub

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Year: 2018
Journal: Marketing Science
Authors: Bart J. Bronnenberg; Jean-Pierre Dube; Robert Sanders

Millennials and the Takeoff of Craft Brands: Preference Formation in the US Beer Industry

Year: 2021
Journal: Marketing Science
Authors: Bart J. Bronnenberg; Jean-Pierre H. Dub; Joonhwi Joo

Author Disambiguation

This page includes results for all related names (only one name shown, no other authors with similar names):

Back to index