Jean-Pierre Dube

Latest Institution: University of Chicago Booth School of Business

All Institutions: University of Chicago Booth School of Business; University of Chicago


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.

Based on the Following Papers:

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Year: 2018
Journal: Marketing Science
Authors: Bart J. Bronnenberg; Jean-Pierre Dube; Robert Sanders

Marketing Investment and Intangible Brand Capital

Year: 2022
Journal: Journal of Economic Perspectives
Authors: Bart Bronnenberg; Jean-Pierre Dube; Chad Syverson


Author Disambiguation

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