The Rise of Ewallets and Buy-Now-Pay-Later: Payment Competition, Credit Expansion, and Consumer Behavior

Working Paper: NBER ID: w31202

Authors: Wenlong Bian; Lin William Cong; Yang Ji

Abstract: The past decade has witnessed a phenomenal rise of digital wallets, and the COVID-19 pandemic further accelerated their adoption globally. Such e-wallets provide not only a conduit to external bank accounts but also internal payment options, including the ever-popular Buy-Now-Pay-Later (BNPL). We examine, for the first time, e-wallet transactions matched with merchant and consumer information from a world-leading provider based in China, with over 1 billion users globally and a business model that other e-wallet providers quickly converge to. We document that internal payment options, especially BNPL, dominate both online and on-site transactions. BNPL has greatly expanded credit access on the extensive margin through its adoption in two-sided payment markets. While BNPL crowds out other e-wallet payment options, it expands FinTech credit to underserved consumers. Exploiting a randomized experiment, we also find that e-wallet credit through BNPL substantially boosts consumer spending. Nevertheless, users, especially those relying on e-wallets as their sole credit source, carefully moderate borrowing when incurring interest charges. The insights likely prove informative for economies transitioning from cash-heavy to cashless societies where digital payments and FinTech credit see the largest growth and market potential.

Keywords: ewallets; buy-now-pay-later; consumer behavior; credit expansion; payment competition

JEL Codes: E42; G20; G23; G51


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
ewallet transactions (E42)crowding out of other payment options (E42)
BNPL (H60)borrowing behavior (G51)
BNPL (H60)consumer spending (D12)
BNPL (H60)credit access (G21)
BNPL (H60)ewallet transactions (E42)

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