Life After Death: A Field Experiment with Small Businesses on Information Frictions, Stigma, and Bankruptcy

Working Paper: NBER ID: w30933

Authors: Shai Bernstein; Emanuele Colonnelli; Mitchell Hoffman; Benjamin Iverson

Abstract: In an RCT with US small businesses, we document that a large share of firms are not well-informed about bankruptcy. Many assume that bankruptcy necessarily entails the death of a business and do not know about Chapter 11, where debts are renegotiated so that the business can continue operating. Firms also exhibit bankruptcy-related stigma, believing that bankruptcy is embarrassing, a sign of failure, and a negative signal to employees and customers. Short educational videos that address information or stigma increase knowledge and decrease stigma, both immediately and durably over 4 months. Videos increase reported interest in using Chapter 11 bankruptcy and increase intended debt and investment. However, we do not observe long-term real effects. A survey of bankruptcy attorneys and judges points to entrepreneurs’ overconfidence and, to a lesser extent, excessive perceived legal fees as first-order frictions explaining the limited real impact of treatments that only address information and stigma.

Keywords: bankruptcy; information frictions; stigma; small businesses

JEL Codes: G33; M5


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Information Treatment (Y20)Knowledge Enhancement (D83)
Stigma-Reducing Video Treatment (C90)Decrease in Stigma (I24)
Information Treatment (Y20)Willingness to Consider Chapter 11 Bankruptcy (G33)
Information Treatment (Y20)Intended Investment and Risk-Taking Behaviors (G11)
Reduction in Information Unawareness (D83)Increased Knowledge (D83)
Reduction in Stigma (I24)Increased Willingness to Consider Bankruptcy (K35)
Educational Videos (I20)Changes in Knowledge and Attitudes (I24)
Information and Stigma Interventions (D83)Changes in Bankruptcy Utilization or Business Outcomes (K35)

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