Reducing Administrative Barriers Increases Takeup of Subsidized Health Insurance Coverage: Evidence from a Field Experiment

Working Paper: NBER ID: w30885

Authors: Keith Marzilli Ericson; Timothy J. Layton; Adrianna McIntyre; Adam Sacarny

Abstract: Administrative barriers to social insurance program take-up are pervasive, including in subsidized health insurance. We conducted a randomized controlled trial with Massachusetts’ Affordable Care Act marketplace to reduce these barriers and other behavioral frictions. We find that a “check the box” streamlined enrollment intervention raises enrollment by 11%, more than personalized reminder letters (7.9% increase) or generic reminder letters (4.5% increase). Effects are concentrated among individuals eligible for zero-premium plans, who faced no further administrative burdens of setting up payments. Producing this enrollment effect through premium reduction would cost about $6 million in subsidies, highlighting the importance of these burdens.

Keywords: administrative barriers; health insurance; enrollment; field experiment; subsidized coverage

JEL Codes: D73; I13


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
streamlined enrollment process (I23)enrollment in subsidized health insurance (I13)
personalized information letter (Y20)enrollment in subsidized health insurance (I13)
generic reminders (Y90)enrollment in subsidized health insurance (I13)
streamlined enrollment process (I23)enrollment for zero-cost plans (I13)

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