How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

Working Paper: NBER ID: w29735

Authors: Leemore Dafny; Kate Ho; Edward Kong

Abstract: We estimate the causal effects of drug copayment coupons, which reduce consumer cost-sharing for branded prescription drugs, on net-of-rebate price and quantities sold. Focusing on drugs without generic substitutes, we show that coupon introductions increase quantity sold by 23-25% for the commercial segment relative to Medicare Advantage, where coupons are banned. To quantify the resulting equilibrium price effects, we estimate a discrete choice model of demand for multiple sclerosis drugs and simulate a model of drug price negotiations. We estimate that net-of-rebate prices are 8% higher due to the availability of coupons for most of these drugs.

Keywords: copayment coupons; branded drugs; drug prices; quantities purchased

JEL Codes: I11; I13; L13


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Copayment coupons (G52)Net-of-rebate prices (D49)
Quantity of branded drugs sold (L65)Net-of-rebate prices (D49)
Copayment coupons (G52)Quantity of branded drugs sold (L65)
Copayment coupons (G52)Demand for drugs (R22)

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