Demand Estimation with Infrequent Purchases and Small Market Sizes

Working Paper: NBER ID: w29530

Authors: Ali Hortasu; Olivia R. Natan; Hayden Parsley; Timothy Schwieg; Kevin R. Williams

Abstract: We propose a demand estimation method that allows for a large number of zero sale observations, rich unobserved heterogeneity, and endogenous prices. We do so by modeling small market sizes through Poisson arrivals. Each of these arriving consumers solves a standard discrete choice problem. We present a Bayesian IV estimation approach that addresses sampling error in product shares and scales well to rich data environments. The data requirements are traditional market-level data as well as a measure of market sizes or consumer arrivals. After presenting simulation studies, we demonstrate the method in an empirical application of air travel demand.

Keywords: No keywords provided

JEL Codes: C10; C11; C13; C18; L93


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Proposed demand estimation method (C51)Unbiased demand estimates (C51)
Proposed demand estimation method (C51)Accurate and precise parameter values (C51)
Proposed demand estimation method (C51)Price elasticity estimates (D12)
Existing demand estimation approaches (R22)Biased price elasticity estimates (C51)
Proposed demand estimation method (C51)Improved performance in simulation studies (C15)

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