Working Paper: NBER ID: w28666
Authors: Apostolos Filippas; John J. Horton
Abstract: We model social media as collections of users producing and consuming content. Users value consuming content, but doing so uses up their scarce attention, and hence they prefer content produced by more able users. Users also value receiving attention, creating the incentive to attract an audience by producing valuable content, but also through attention bartering—users agree to become each others’ audience. Attention bartering can profoundly affect the patterns of production and consumption on social media, explains key features of social media behavior and platform decision-making, and yields sharp predictions that are consistent with data we collect from #EconTwitter.
Keywords: No keywords provided
JEL Codes: D51; D71; D85
Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.
| Cause | Effect |
|---|---|
| attention bartering (C79) | patterns of production and consumption (F61) |
| moderate ability users engage in reciprocal following (D16) | incentivizes content production (O31) |
| higher-ability users attract followers organically (O36) | distinct behavior patterns in follower relationships (C92) |
| clubs of users with similar abilities emerge (D71) | enhances overall content production (E23) |