Using Machine Learning to Target Treatment: The Case of Household Energy Use

Working Paper: NBER ID: w26531

Authors: Christopher R. Knittel; Samuel Stolper

Abstract: We use causal forests to evaluate the heterogeneous treatment effects (TEs) of repeated behavioral nudges towards household energy conservation. The average response is a monthly electricity reduction of 9 kilowatt-hours (kWh), but the full distribution of responses ranges from -30 to +10 kWh. Selective targeting of treatment using the forest raises social net benefits by 12-120 percent, depending on the year and welfare function. Pre-treatment consumption and home value are the strongest predictors of treatment effect. We find suggestive evidence of a "boomerang effect": households with lower consumption than similar neighbors are the ones with positive TE estimates.

Keywords: Machine Learning; Energy Conservation; Causal Forests; Heterogeneous Treatment Effects

JEL Codes: C53; D90; Q40


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
pretreatment consumption (D12)treatment response (C22)
home value (R31)treatment response (C22)
lower consumption than neighbors (D12)increased energy usage (Q41)
home energy reports (Q48)reduced energy consumption (Q41)

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