Optimal Ratings and Market Outcomes

Working Paper: NBER ID: w26221

Authors: Hugo Hopenhayn; Maryam Saeedi

Abstract: This paper considers the design of an optimal rating system, in a market with adverse selection. We address two critical questions about rating design: First, given a number of categories, what are the criteria for setting the boundaries between them? Second, what are the gains from increasing the number of categories? A rating system helps reallocate sales from lower- to higher-quality producers, thus mitigating the problem of adverse selection. We focus on two main sources of market heterogeneity that determine the extent and effect of this reallocation: the distribution of firm qualities and the responsiveness of sellers' supply to prices. We provide a simple characterization for the optimal rating system as the solution to a standard k-means clustering problem, and discuss its connection to supply elasticity and the skewness of firm qualities. Our results show that a simple two-tier rating can achieve a large share of full information surplus. Additionally, we characterize the conflicting interests of consumers and producers in the design of a rating system.

Keywords: No keywords provided

JEL Codes: D21; D47; D60; D82; L11


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
better information (D83)total surplus (D46)
better information (D83)consumer surplus (D46)
supply elasticity (Q31)consumer surplus (D46)
distribution of firm qualities (L15)thresholds set for ratings (C24)
supply elasticity (Q31)thresholds set for ratings (C24)
thresholds set for ratings (C24)market outcomes (P42)
rating system structure (R50)efficiency of market outcomes (D61)
thresholds maximizing total surplus (D61)thresholds maximizing consumer surplus (D41)
thresholds maximizing total surplus (D61)thresholds maximizing producer surplus (D41)

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