When Behavioral Barriers are Too High or Low: How Timing Matters for Parenting Interventions

Working Paper: NBER ID: w25964

Authors: Kalena E. Cortes; Hans Du Fricke; Susanna Loeb; David S. Song; Benjamin N. York

Abstract: The time children spend with their parents affects their development. Parenting programs can help parents use that time more effectively. Text-messaged-based parenting curricula have proven an effective means of supporting positive parenting practices by providing easy and fun activities that reduce informational and behavioral barriers. These programs may be more effective if delivered during times when parents are particularly in need of support or alternatively when parents have more time to interact with their child. This study compares the effects of an early childhood text-messaging program sent during the weekend to the same program sent on weekdays. We find that sending the texts on the weekend is, on average, more beneficial to children’s literacy and math development. This effect is particularly strong for initially lower achieving children, while the weekday texts show some benefits for higher achieving children on higher order skills. Results are consistent with the hypothesis that the parents of lower achieving students, on average, face such high barriers during weekdays that supports are not enough to overcome these barriers, while for parents of higher achieving students, weekday texts are more effective because weekdays are more challenging, but not so difficult as to be untenable for positive parenting.

Keywords: parenting interventions; text messaging; child development; literacy; math

JEL Codes: I21; I24; J18


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
sending parenting support text messages on weekends (J13)children's literacy development (I25)
sending parenting support text messages on weekends (J13)children's math development (C02)
sending parenting support text messages on weekdays (J22)children's literacy development (I25)
sending parenting support text messages on weekdays (J22)children's math development (C02)
weekend texts (Y60)lower-achieving children's literacy development (I24)
weekend texts (Y60)lower-achieving children's math development (I24)
weekend texts (Y60)higher-achieving children's literacy development (I24)
weekend texts (Y60)higher-achieving children's math development (C02)

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