Consumer Myopia in Vehicle Purchases: Evidence from a Natural Experiment

Working Paper: NBER ID: w25845

Authors: Kenneth Gillingham; Sébastien Houde; Arthur van Benthem

Abstract: A central question in the analysis of fuel-economy policy is whether consumers are myopic with regards to future fuel costs. We provide the first evidence on consumer valuation of fuel economy from a natural experiment. We examine the short-run equilibrium effects of an exogenous restatement of fuel-economy ratings that affected 1.6 million vehicles. Using the implied changes in willingness-to-pay, we find that consumers act myopically: consumers are indifferent between $1 in discounted fuel costs and 15-38 cents in the vehicle purchase price when discounting at 4%. This myopia persists under a wide range of assumptions.

Keywords: consumer behavior; fuel economy; natural experiment; myopia; vehicle purchases

JEL Codes: D12; L62; Q4


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
consumer myopia (D19)undervaluation of fuel economy (Q51)
restatement of fuel economy ratings (R48)consumer valuation of fuel economy (Q51)
restatement of fuel economy ratings (R48)transaction prices of affected vehicle models (P22)
transaction prices of affected vehicle models (P22)equilibrium prices of affected models (D41)

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