Memory and Representativeness

Working Paper: NBER ID: w25692

Authors: Pedro Bordalo; Katherine Coffman; Nicola Gennaioli; Frederik Schwerter; Andrei Shleifer

Abstract: We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i) decreasing the frequency of a given color in one group significantly increases the recalled frequency of that color in the other group, ii) for a fixed set of images, different cues for the same objective distribution entail different interference patterns and different probabilistic assessments. Selective retrieval and interference may offer a foundation for the representativeness heuristic, but more generally for understanding the formation of probability judgments from experienced statistical associations.

Keywords: memory; representativeness; probabilistic judgments; cognitive biases

JEL Codes: D03; D81; D83


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
decreasing the frequency of a specific color in one group (C92)significantly increases the recalled frequency of that color in another group (C92)
interference from the decoy distribution affects recall (D80)decrease in the estimated frequency of blue numbers (C46)
interference from the decoy distribution affects recall (D80)increase in the likelihood of recalling orange numbers (C92)
framing of questions (C83)systematic biases in recall and judgment (D91)
selective retrieval and interference (D87)forming probability judgments from experienced statistical associations (C53)

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