Expenditure Visibility and Consumer Behavior: New Evidence

Working Paper: NBER ID: w25161

Authors: Ori Heffetz

Abstract: Expenditure visibility—the extent to which a household’s spending on a consumption category is noticeable to others—is measured in three new surveys, with ~3,000 telephone and online respondents. Visibility shows little change across time (ten years) and survey methods. Four different notions, or dimensions, of visibility are measured: the noticeability of above-average spending on a category; that of below-average spending; and the positivity/negativity of impressions made by above- and below-average spending. Jointly, these visibility measures explain up to three quarters or more of the observed variation in total-expenditure elasticities across consumption categories in U.S. data. Possible theoretical explanations are explored.

Keywords: Expenditure Visibility; Consumer Behavior; Elasticities; Surveys

JEL Codes: D12; D83; D91; Z13


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
higher visibility of above-average expenditures (H59)increased total-expenditure elasticities (H30)
visibility measures (C52)variation in elasticities (D11)
difference between upward and downward visibility (P27)expenditure elasticities (D12)
visibility measures (C52)consumer behavior (D19)

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