More than Just a Nudge: Supporting Kindergarten Parents with Differentiated and Personalized Text Messages

Working Paper: NBER ID: w24450

Authors: christopher j doss; erin m fahle; susanna loeb; benjamin n york

Abstract: Recent studies show that texting-based interventions can produce educational benefits in children across a range of ages. We study effects of a text-based program for parents of kindergarten children, distinguishing a general program from one adding differentiation and personalization based on each child’s developmental level. Children in the differentiated and personalized program were 63 percent more likely to read at a higher level (p<0.001) compared to the general group; and their parents reported engaging more in literacy activities. Effects were driven by children further from average levels of baseline development indicating that the effects likely stemmed from text content.

Keywords: text messaging; kindergarten; personalization; differentiation; educational outcomes

JEL Codes: C93; D91; I21


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
differentiated and personalized text messaging program (L96)higher reading levels (Y50)
differentiated and personalized text messaging program (L96)parental engagement in literacy activities (J22)
differentiated and personalized text messaging program (L96)parents' perceptions of ability to build reading skills (G53)
differentiated and personalized text messaging program (L96)less frequent school visits by parents (I24)
differentiated and personalized text messaging program (L96)increase in reading level (Y50)

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