March Madness: NCAA Tournament Participation and College Alcohol Use

Working Paper: NBER ID: w23821

Authors: Dustin R. White; Benjamin W. Cowan; Jadrian Wooten

Abstract: We examine the impact of the NCAA Men’s Basketball Tournament on college students’ drinking behavior using a nationally representative sample of American institutions. While success in intercollegiate athletics may augment the visibility of a university to prospective students and thereby benefit the school, it may also have a negative effect on the current student body by influencing risky behavior, especially the consumption of alcohol commonly associated with game day festivities. Using the Harvard School of Public Health College Alcohol Study (CAS), we find that a school’s participation in the NCAA Tournament is associated with a 30% increase in binge drinking and a 9% increase in self-reported drunk driving by male students at that school. The results suggest that this increase is not offset by less alcohol use before or after the tournament (intertemporal substitution) but instead seems to represent a net increase in the amount of alcohol consumed by students at participating schools.

Keywords: NCAA tournament; college alcohol use; binge drinking; drunk driving

JEL Codes: I12; I23; Z28


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
NCAA tournament participation (L83)binge drinking (I12)
NCAA tournament participation (L83)self-reported drunk driving incidents (R48)
NCAA tournament participation (L83)total alcohol consumption (L66)
binge drinking (I12)risky drinking behaviors (I12)
NCAA tournament participation (L83)changes in binge drinking rates at participating vs non-participating schools (I24)

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