Cool to be Smart or Smart to be Cool: Understanding Peer Pressure in Education

Working Paper: NBER ID: w23020

Authors: Leonardo Bursztyn; Georgy Egorov; Robert Jensen

Abstract: Concerns about social image may negatively affect schooling behavior. We identify two potentially important peer cultures: one that stigmatizes effort (thus, where it is “smart to be cool”) and one that rewards ability (where it is “cool to be smart”). We build a model showing that either may lower the takeup of educational activities when takeup and performance are potentially observable to peers. We design a field experiment allowing us to test whether students are influenced by these concerns at all, and then which they are more influenced by. We examine high schools in two settings: a low-income, high minority share area and a higher-income, lower minority share area. In both settings, peer pressure reduces takeup of an SAT prep package. We show that this is consistent with a greater concern for hiding effort in the lower-income school, and a greater concern with hiding low ability in the higher-income schools.

Keywords: peer pressure; education; social image; ability; stigma

JEL Codes: C93; D83; I21; I24


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
peer pressure effects (C92)educational investment (I26)
lower-income schools (I24)concern for hiding effort (D29)
higher-income schools (I24)concern for hiding low ability (D83)
concern for hiding effort (D29)lower sign-up rates for SAT prep package (M31)
concern for hiding low ability (D83)decline in sign-up rates for SAT prep package (M31)
perceived revealing of diagnostic test scores (C52)decrease in sign-up rates (J63)
peer perception (C92)educational investment decisions (I26)

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