How Does Health Promotion Work? Evidence from the Dirty Business of Eliminating Open Defecation

Working Paper: NBER ID: w20997

Authors: Paul Gertler; Manisha Shah; Maria Laura Alzua; Lisa Cameron; Sebastian Martinez; Sumeet Patil

Abstract: We investigate the mechanisms underlying health promotion campaigns designed to eliminate open defecation in at-scale randomized field experiments in four countries: India, Indonesia, Mali, and Tanzania. Health promotion works through a number of mechanisms, including: providing information on the return to better behavior, nudging better behavior that one already knows is in her self-interest, and encouraging households to invest in health products that lower the marginal cost of good behavior. We find that health promotion generally worked through both convincing households to invest in in-home sanitation facilities and nudging increased use of those facilities. \n\nWe also estimate the causal relationship between village open defecation rates and child height using experimentally induced variation in open defecation for identification. Surprisingly we find a fairly linear relationship between village open defecation rates and the height of children less than 5 years old. Fully eliminating open defecation from a village where everyone defecates in the open would increase child height by 0.44 standard deviations. Hence modest to small reductions in open defecation are unlikely to have a detectable effect on child height and explain why many health promotion interventions designed to reduce open defecation fail to improve child height. Our results suggest that stronger interventions that combine intensive health promotional nudges with subsidies for sanitation construction may be needed to reduce open defecation enough to generate meaningful improvements in child health.

Keywords: Health Promotion; Open Defecation; Child Health; Sanitation; Behavioral Change

JEL Codes: I12; I15; O15


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Health promotional nudges + subsidies for sanitation construction (H23)Meaningful health improvements (I14)
Health promotion campaigns (I19)Reduction in open defecation (Q53)
Mali intervention (F51)Reduction in open defecation (Q53)
Reduction in open defecation (Q53)Increase in child height (J13)
Fully eliminating open defecation (Q53)Increase in child height (J13)
Modest reductions in open defecation (I14)No detectable improvements in child height (O15)

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