The Perverse Impact of Calling for Energy Conservation

Working Paper: NBER ID: w20706

Authors: J. Scott Holladay; Michael K. Price; Marianne Wanamaker

Abstract: In periods of high energy demand, utilities frequently issue "emergency" appeals for conservation over peak hours to reduce brownout risk. We estimate the impact of such appeals using high-frequency data on actual and forecasted electricity generation, pollutant emission measures, and real-time prices. Our results suggest a perverse impact; while there is no significant reduction in grid stress over superpeak hours, such calls lead to increased off -peak generation, CO2 emissions, and price volatility. We postulate that consumer attempts at load shifting lead to this result.

Keywords: energy conservation; electricity generation; CO2 emissions; media coverage

JEL Codes: D04; Q4; Q5


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Media coverage of emergency conservation calls (H12)Increase in electricity generation (L94)
Increase in electricity generation (L94)Increase in CO2 emissions (Q54)
Media coverage of emergency conservation calls (H12)Increase in unpriced externalities (D62)
Media coverage of emergency conservation calls (H12)Net increase in generation during superpeak hours (L97)
Increase in electricity generation (L94)Increase in price volatility (G13)

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