An Optimizing Neuroeconomic Model of Discrete Choice

Working Paper: NBER ID: w19897

Authors: Michael Woodford

Abstract: A model is proposed in which stochastic choice results from noise in cognitive processing rather than random variation in preferences. The mental process used to make a choice is nonetheless optimal, subject to a constraint on available information-processing capacity that is partially motivated by neurophysiological evidence. The optimal information-constrained model is found to offer a better fit to experimental data on choice frequencies and reaction times than either a purely mechanical process model of choice (the drift-diffusion model) or an optimizing model with fewer constraints on feasible choice processes (the rational inattention model).

Keywords: neuroeconomics; stochastic choice; cognitive processing; information constraints

JEL Codes: C25; C91; D87


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Random cognitive processing errors (D80)stochastic choice behavior (D01)
cognitive processing errors (D91)stochastic choice behavior (D01)
cognitive processing errors (D91)randomness in choices (D87)
optimal decision-making under information-processing capacity constraints (D87)stochastic choice behavior (D01)
fit of the model to experimental data (C52)cognitive processing errors (D91)

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