Small Differences That Matter: Mistakes in Applying to College

Working Paper: NBER ID: w19480

Authors: Amanda Pallais

Abstract: This paper estimates the sensitivity of students' college application decisions to a small change in the cost of sending standardized test scores to colleges. Using confidential ACT micro data, I find that when the ACT increased from three to four the number of free score reports that ACT-takers could send, the fraction of test-takers sending four reports rose substantially while the fraction sending three fell by an offsetting amount. Students simultaneously sent their scores to a wider range of colleges. Using micro data from the American Freshman Survey, two identification strategies show that ACT-takers sent more college applications and low-income ACT-takers attended more selective colleges after the cost change. The first strategy compares ACT-takers before and after the cost change, controlling for time trends and covariates, and the second estimates difference-in-difference regressions using SAT-takers as a control group. Back-of-the-envelope calculations suggest that by inducing low-income students to attend more selective colleges, the policy change significantly increased their expected earnings. Because the cost of sending an additional (non-free) ACT score was merely $6 throughout, this sizable behavioral change is surprising and suggests that students may use simple heuristics in making their application decisions. In such a setting, small policy perturbations can have large effects on welfare.

Keywords: college applications; cost of sending test scores; low-income students; college selectivity

JEL Codes: I21; I23; I24; J24


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Increase in the number of free score reports (C29)Increase in the number of applications sent by ACT test-takers (I23)
Increase in the number of applications sent by ACT test-takers (I23)Increased selectivity of colleges attended by low-income students (I24)
ACT's policy change (Z38)Increase in the number of applications sent by ACT test-takers (I23)
ACT's policy change (Z38)Increased selectivity of colleges attended by low-income students (I24)

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