Diasporas and Outsourcing: Evidence from oDesk and India

Working Paper: NBER ID: w18474

Authors: Ejaz Ghani; William R. Kerr; Christopher T. Stanton

Abstract: This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name procedure to identify ethnic Indian users of oDesk in other countries around the world. We find very clear evidence that diaspora-based links matter on oDesk, with ethnic Indians in other countries 32% (9 percentage points) more likely to choose a worker in India. Yet, the size of the Indian diaspora on oDesk and the timing of its effects make clear that the Indian diaspora was not a very important factor in India becoming the leading country on oDesk for fulfilling work. In fact, multiple pieces of evidence suggest that diaspora use of oDesk increases with familiarity of the platform, rather than a scenario where diaspora connections serve to navigate uncertain environments. We further show that diaspora-based contracts mainly serve to lower costs for the company contacts outsourcing the work, as the workers in India are paid about the market wage for their work. These results and other observations lead to the conclusion that diaspora connections continue to be important even as online platforms provide many of the features that diaspora networks historically provided (e.g., information about potential workers, monitoring and reputation foundations).

Keywords: Indian diaspora; outsourcing; oDesk; online labor market; economic integration

JEL Codes: F15; F22; J15; J31; J44; L14; L24; L26; L84; M55; O32


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
ethnic Indian contacts (J15)likelihood of choosing India for outsourcing (L24)
likelihood of choosing India for outsourcing (L24)outsourcing practices (L24)
familiarity with oDesk platform (J24)likelihood of choosing India for outsourcing (L24)
diaspora connections (Y80)costs for outsourcing work to India (L24)
diaspora connections (Y80)India's overall success on oDesk (F69)

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