Shortrun Subsidies and Longrun Adoption of New Health Products: Evidence from a Field Experiment

Working Paper: NBER ID: w16298

Authors: Pascaline Dupas

Abstract: Short-run subsidies for health products are common in poor countries. How do they affect long-run adoption? We present a model of technology adoption in which people learn about a technology's effectiveness by using it (or observing others using it) for some time, but people quit using it too early if they face higher-than-expected usage costs (e.g., side effects). The extent to which one-off subsidies increase experimentation, and thereby affect learning and long-run adoption, then depends on people's priors on these usage costs. One-off subsidies can also affect long-run adoption through reference-dependence: People might anchor around the subsidized price and be unwilling to pay more for the product later. We estimate these effects in a two-stage randomized field experiment in Kenya. We find that, for a new technology with a lower usage cost than the technology it replaces, short-run subsidies increase long-run adoption through experience and social learning effects. We find no evidence that people anchor around subsidized prices.

Keywords: subsidies; health products; technology adoption; field experiment; social learning

JEL Codes: C93; D12; H42; O33


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
shortrun subsidies (H23)longrun adoption of LLINs (D15)
shortrun subsidies (H23)experimentation with LLINs (C90)
experimentation with LLINs (C90)understanding of effectiveness and utility (C90)
understanding of effectiveness and utility (C90)willingness to pay for LLINs (P22)
density of neighbors receiving subsidies (R23)likelihood of purchasing LLINs (G52)
shortrun subsidies (H23)knowledge about the product (L15)
shortrun subsidies (H23)entitlement effects (H55)

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