Getting to the Top of Mind: How Reminders Increase Saving

Working Paper: NBER ID: w16205

Authors: Dean Karlan; Margaret McConnell; Sendhil Mullainathan; Jonathan Zinman

Abstract: We develop and test a simple model of limited attention in intertemporal choice. The model posits that individuals fully attend to consumption in all periods but fail to attend to some future lumpy expenditure opportunities. This asymmetry generates some predictions that overlap with models of present-bias. Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase the salience of a specific expenditure. We find support for these predictions in three field experiments that randomly assign reminders to new savings account holders.

Keywords: limited attention; savings; reminders; intertemporal choice

JEL Codes: D91; E21


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Reminders (Y60)saving behavior (D14)
Reminders (specific future expenditures) (H68)saving behavior (D14)
Reminders (generic) (Z00)saving behavior (D14)

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