Working Paper: NBER ID: w14841
Authors: Trevon Logan; Manisha Shah
Abstract: Economists argue that rich information environments and formal enforcement of contracts are necessary to prevent market failures when information asymmetries exist. We test for the necessity of formal enforcement to overcome the problems of asymmetric information by estimating the value of information in an illegal market with a particularly rich information structure: the online market for male sex work. We assemble a rich dataset from the largest and most comprehensive online male sex worker website to estimate the effect of information on pricing. We show how clients of male sex workers informally police the market in a way that makes signaling credible. Using our institutional knowledge, we also identify the specific signal male sex workers use to communicate quality to clients: face pictures. We find that there is a substantial return to information, and that it is due entirely to face pictures. Interestingly, the return is in the range of returns to information estimated for legal markets. We also provide suggestive evidence that our premium to face pictures is not being driven by a beauty premium. The findings provide novel evidence on the ability of rich information environments to overcome the problems of asymmetric information without formal enforcement mechanisms.
Keywords: information asymmetry; illegal markets; signaling; male sex work; pricing
JEL Codes: D4; D8; J4; K4
Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.
| Cause | Effect |
|---|---|
| Presence of face pictures in escort advertisements (Y90) | Higher prices for escorts (P22) |
| Each additional face picture (Y91) | Increase in price charged by an escort (E64) |
| Face pictures (Y91) | Mitigation of asymmetric information issues in illegal markets (D82) |
| Presence of face pictures (Y90) | Credible signals of quality (L15) |
| Face pictures (Y91) | Higher prices for escorts (P22) |