Working Paper: NBER ID: w14828
Authors: Emily Oster; Rebecca Thornton
Abstract: We estimate the role of benefits and peer effects in technology adoption using data from randomized distribution of menstrual cups in Nepal. Using individual randomization, we estimate causal effects of peer exposure on adoption; using differences in potential returns we estimate effects of benefits. We find both peers and value influence adoption. Using the fact that we observe both trial and usage of the product, we examine the mechanisms driving peer effects. We find that peers matters because individuals learn how to use the technology from their friends, but that they do not affect individual desire to use the cup.
Keywords: technology adoption; peer effects; menstrual cup; Nepal
JEL Codes: I12; J16; O33
Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.
| Cause | Effect |
|---|---|
| Peer exposure (C92) | Learning to use the cup (Y20) |
| Peer exposure (C92) | Desire to use the cup (E41) |
| Peer effects (C92) | Adoption of menstrual cups over time (Y10) |
| Peer exposure (C92) | Adoption of menstrual cups (O36) |
| Having one additional friend with the cup (C92) | Usage of menstrual cups (B54) |
| Value of the menstrual cup (J17) | Adoption of menstrual cups (O36) |