Securing Their Future: Entry and Survival in the Information Security Industry

Working Paper: NBER ID: w13634

Authors: Ashish Arora; Anand Nandkumar

Abstract: In this paper we study how the existence of a functioning market for technology differentially conditions the entry strategy and survival of different types of entrants, and the role of scale, marketing ability and technical assets. Markets for technology facilitate entry of firms that lack proprietary technology and increase vertical specialization. However, they also increase the relative advantage of downstream capabilities, which is reflected in the relatively improved performance of incumbent Information and Communication Technologies (ICT) firms compared to startups. We find that diversifying entrants perform better relative to startups. Contrary to earlier studies, we find that spin-offs do not perform any better than other startups. Moreover, firms founded by serious hobbyists and tinkerers, whom we call hackers, perform markedly better than other startups. These findings reflect the non-manufacturing setting of this study, as well as the distinctive nature of software technology.

Keywords: No keywords provided

JEL Codes: L24; L25; L26


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Existence of technology markets (D40)Entry strategy of firms (L11)
Firm scale and marketing ability (L25)Likelihood of entering downstream segment (C24)
Increased competition in technology markets (L17)Entry and exit rates of firms (L26)
Firms founded by hobbyists (D26)Performance compared to other startups (M13)
Spinoffs (Y60)Performance compared to other startups (M13)
Diversifying entrants (L26)Performance compared to startups (L25)
Number of technology suppliers (L63)Probability of downstream entry (C69)

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