Market Size in Innovation: Theory and Evidence from the Pharmaceutical Industry

Working Paper: NBER ID: w10038

Authors: Daron Acemoglu; Joshua Linn

Abstract: This paper investigates the effect of (potential) market size on entry of new drugs and pharmaceutical innovation. Focusing on exogenous changes driven by U.S. demographic trends, we find that a 1 percent increase in the potential market size for a drug category leads to a 4 to 6 percent increase in the number of new drugs in that category. This response comes from both the entry of generic drugs and new non-generic drugs, and is generally robust to controlling for a variety of non-profit factors, pre-existing trends

Keywords: Market Size; Innovation; Pharmaceutical Industry; Demographic Trends

JEL Codes: O31; O33; L65


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Market Size (L25)Drug Entry (Y20)
Current Market Size (D49)Drug Entry Rates (K37)
Future Anticipated Market Size (L25)Drug Entry Rates (K37)
Future Anticipated Market Size (L25)Pharmaceutical Patents (L65)
Market Size (L25)Entry of Generic Drugs (L65)
Market Size (L25)Entry of New Non-Generic Drugs (L65)

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