Competing for Consumer Inattention

Working Paper: CEPR ID: DP9553

Authors: Geoffroy De Clippel; Kfir Eliaz; Kareen Rozen

Abstract: Consumers purchase multiple types of goods and services, but may be able to examine only a limited number of markets for the best price. We propose a simple model which captures these features, conveying some new insights. A firm's price can deflect or draw attention to its market, and consequently, limited attention introduces a new dimension of competition across markets. We fully characterize the resulting equilibrium, and show that the presence of partially attentive consumers improves consumer welfare as a whole. When consumers are less attentive, they are more likely to miss the best offer in each market; but the enhanced cross-market competition decreases average price paid, as leading firms try to stay under the consumers' radar.

Keywords: Limited Attention

JEL Codes: C72; D43


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Limited attention (D91)Likelihood of finding the best price (D41)
Likelihood of finding the best price (D41)Firm pricing strategies (L11)
Limited attention (D91)Firm pricing strategies (L11)
Firm pricing strategies (L11)Competition across markets (L13)
Firm pricing strategies (L11)Average price paid by consumers (D19)
Limited attention (D91)Consumer welfare (D69)
Distribution of partially attentive consumers (D16)Firm pricing strategies (L11)

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