Product Quality Competition and Multipurchasing

Working Paper: CEPR ID: DP8923

Authors: Simon P. Anderson; Ystein Foros; Hans Jarle Kind

Abstract: In a Hotelling duopoly model, we introduce quality that is more appreciated by closer consumers. Then higher common quality raises equilibrium prices, in contrast to the standard neutrality result. Furthermore, we allow consumers to buy one out of two goods (single-purchase) or both (multi-purchase). Prices are strategically independent when some consumers multi-purchase because suppliers price the incremental benefit to marginal consumers. In a multi-purchase regime, there is a hump-shaped relationship between equilibrium prices and quality when quality functions overlap. If quality is sufficiently good, it might be a dominant strategy for each supplier to price high and eliminate multi-purchase.

Keywords: Content Competition; Hotelling Model with Quality; Incremental Pricing; Multipurchase

JEL Codes: D12; D71; D82; H41; O12


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Product Quality (L15)Equilibrium Prices (D41)
Equilibrium Prices (D41)Multipurchasing Incentives (M31)
Product Quality (L15)Multipurchasing Incentives (M31)
Product Quality (L15)Pricing Strategies (D49)
Equilibrium Prices (D41)Quality Preferences (L15)

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