Auctions with Anticipated Emotions: Overbidding, Underbidding, and Optimal Reserve Prices

Working Paper: CEPR ID: DP6476

Authors: Andreas Roider; Patrick W. Schmitz

Abstract: The experimental literature has documented that there is overbidding in second-price auctions, regardless of bidders' valuations. In contrast, in first-price auctions there tends to be overbidding for large valuations, but underbidding for small valuations. We show that the experimental evidence can be explained by a simple extension of the standard auction model, where bidders anticipate positive or negative emotions caused by the mere fact of winning or losing. Even if the "emotional" (dis-)utility is very small, the seller's optimal reserve price r* may be significantly different from the standard model. Moreover, r* is decreasing in the number of bidders.

Keywords: auction theory; emotions; reserve prices

JEL Codes: D44; D81; D82


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Anticipated joy (Y60)Bids (D44)
Anticipated anger (D84)Participation in first-price auctions (D44)
Number of bidders (D44)Optimal reserve price (D44)

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