Working Paper: CEPR ID: DP5823
Authors: Beata Smarzynska Javorcik; Wolfgang Keller; James R. Tybout
Abstract: This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of NAFTA and the GATT on the SDS industry was to help induce Wal-Mart to enter Mexico. Once there, Walmex fundamentally changed the retail sector, forcing SDS firms to cut their profit margins and/or innovate. Those unable to respond to this new environment tended to lose market share and, in some cases, disappear altogether. Second, partly in response to Walmex, many Mexican producers logged impressive efficiency gains during the previous decade. These gains came both from labour-shedding and from innovation, which in turn was fuelled by innovative input suppliers and by multinationals bringing new products and processes from their headquarters to Mexico. Finally, although Mexican detergent exports captured an increasing share of the U.S. detergent market over the past decade, Mexican sales in the U.S. were inhibited by a combination of excessive shipping delays at the border and artificially high input prices (due to Mexican protection of domestic caustic soda suppliers). They were also held back by the major re-tooling costs that Mexican producers would have had to incur in order to establish brand recognition among non-Latin consumers, and in order to comply with zero phosphate laws in many regions of the United States
Keywords: detergent industry; FDI; liberalization; GATT; multinational enterprises; NAFTA; retail sector reform; technology transfer; trade liberalization; trucking; Walmart; WTO
JEL Codes: F1; F2; L1; L6
Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.
| Cause | Effect |
|---|---|
| NAFTA and GATT (F13) | Walmart's entry into the Mexican market (L81) |
| Walmart's entry into the Mexican market (L81) | reduction in profit margins for traditional suppliers (F61) |
| Walmart's entry into the Mexican market (L81) | restructuring of supplier relationships (L14) |
| Walmart's entry into the Mexican market (L81) | innovation among firms (O31) |
| Walmart's entry into the Mexican market (L81) | efficiency gains in Mexican producers (O54) |
| Walmart's entry into the Mexican market (L81) | increased market share of Mexican SDS exporters in the U.S. market (F69) |