Optimal Procurement When Both Price and Quality Matter

Working Paper: CEPR ID: DP5276

Authors: John Asker; Estelle Cantillon

Abstract: A buyer seeks to procure a good characterized by its price and its quality from suppliers who have private information about their cost structure (fixed cost + marginal cost of providing quality). We solve for the optimal buying mechanism, i.e. the procedure that maximizes the buyer?s expected utility, and discuss its properties. Many of the properties of the optimal buying mechanism when information is one-dimensional (Laffont and Tirole, 1987; Che, 1993) no longer hold when we introduce private information about the fixed costs. We compare the performance of the optimal scheme to that of buying procedures used in practice, namely a quasilinear scoring auction and negotiation. Specifically, we characterize an upper bound to what a quasilinear scoring auction and negotiation can achieve, and compare the performance of these procedures numerically. Quasilinear scoring auctions are able to extract a good proportion of the surplus from being strategic. Negotiation does less well. In fact, our results suggest that negotiation does worse than holding a simple scoring auction where the buyer reveals his preference.

Keywords: bargaining; differentiated product; multiattribute auction; multidimensional screening; negotiation; optimal auction; procurement; scoring auction

JEL Codes: C78; D44; D82; L22; L24


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
optimal procurement mechanism (H57)expected utility of the buyer (D11)
optimal procurement mechanism (H57)productive and allocative inefficiencies (D61)
optimal procurement mechanism (H57)distort quality levels (L15)
optimal procurement mechanism (H57)probabilities of winning contracts (C78)
quasilinear scoring auctions (D44)capture surplus from strategic buyers (G34)
negotiation (C78)perform poorly compared to auctions (D44)

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