Contracts, Externalities, and Incentives in Shopping Malls

Working Paper: CEPR ID: DP3598

Authors: Eric D. Gould; B. Peter Pashigian; Canice Prendergast

Abstract: This Paper demonstrates that mall store contracts are written to internalize externalities through both an efficient allocation and pricing of space and an efficient allocation of incentives across stores. Certain stores generate externalities by drawing customers to other stores, while many stores primarily benefit from external mall traffic. Therefore, to varying degrees, the success of each store depends upon the presence and effort of other stores, and the effort of the developer to attract customers to the mall. Using a unique dataset of mall tenant contracts, we show that rental contracts are written to: (i) efficiently price the net externality of each store, and (ii) align the incentives to induce optimal effort by the developer and each mall store according to the externality of each store?s effort.

Keywords: contracts; externalities; incentives

JEL Codes: J33; L20; R00


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
Anchor stores (L81)Non-anchor store sales (L81)
Non-anchor store sales (L81)Non-anchor store rents (R33)
Anchor stores (L81)Non-anchor store rents (R33)
Contracts (L14)Incentives for store owners (L81)

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