Location as a Signal of Quality

Working Paper: CEPR ID: DP2165

Authors: Nikolaos Vettas

Abstract: We examine a horizontal product differentiation duopoly model where firms are also differentiated with respect to the quality of their products. Firms first choose their locations (or product characteristics) and then compete in prices. Under full information, it is shown that, whereas the low-quality firm prefers to locate as far as possible from its competitor, the same is not true for the high-quality firm, unless the quality difference is small enough. The paper then suggests an explanation for spatial agglomeration based on incomplete information considerations. Because it is less costly for a high-quality firm than for a low-quality firm to locate close to a rival firm, choosing a location closer to a rival signals high quality.

Keywords: location; quality; horizontal and vertical differentiation; spatial agglomeration; signaling

JEL Codes: D4; D8; L1


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
firm's quality (L15)firm's location choice (R30)
low-quality firm (L15)distance from competitor (L19)
high-quality firm (L15)proximity to competitor (R32)
quality difference small (L15)high-quality firm distances itself (L15)
quality difference significant (L15)high-quality firm moves closer (L15)
high-quality firms (L15)spatial agglomeration (R32)

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