For Better or Worse: Subjective Expectations and Cost-Benefit Tradeoffs in Health Behavior

Working Paper: CEPR ID: DP18157

Authors: Gabriella Conti; Pamela Giustinelli

Abstract: We provide a framework to disentangle the role of preferences and beliefs in health behavior, and we apply it to compliance behavior during the acute phase of the COVID-19 pandemic. Using rich data on subjective expectations collected during the spring 2020 lockdown in the UK, we estimate a simple model of compliance behavior with uncertain costs and benefits, which we employ to quantify the utility trade-offs underlying compliance, to decompose group differences in compliance plans, and to compute the monetary compensation required for people to comply. We find that, on average, individuals assign the largest disutility to passing away from COVID-19 and being caught transgressing, and the largest utility to preserving their mental health. But we also document substantial heterogeneity in preferences and/or expectations by vulnerability status, gender, and otherindividual characteristics. In our data, both preferences and expectations matter for explaining gender differences in compliance, whereas compliance differences by vulnerability status are mainlydriven by heterogeneity in preferences. We also investigate the relationship between own and others’ compliance. When others fail to comply and trust breaks down, individuals respond heterogeneouslydepending on their own circumstances and characteristics. When others around them comply less, those with higher risk tolerance and those without prior COVID-19 experience plan to comply lessthemselves, while the vulnerables plan to comply more. When a high-level public figure breaches the rules, supporters of the opposing political party plan to comply less. These findings emphasize the need for public health policies to account for heterogenous beliefs, preferences, and responses to others in citizens’ health behaviors.

Keywords: beliefs

JEL Codes: C25; C83; D84; I12; I18


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
perceived health risks (I12)compliance behavior (K40)
preferences and expectations (D11)gender differences in compliance (J16)
higher risk tolerance (G40)lower likelihood of compliance when others fail (K40)
lack of prior COVID-19 experience (C92)lower likelihood of compliance when others fail (K40)
vulnerable individuals (I14)higher likelihood of planning to comply when others fail (C92)
political affiliation (D72)compliance behavior (K40)

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