Loss Aversion and Conspicuous Consumption in Networks

Working Paper: CEPR ID: DP17181

Authors: Yann Bramoull; Christian Ghiglino

Abstract: We introduce loss aversion into a model of conspicuous consumption in networks. Agentsallocate their income between a standard good and a status good to maximize a Cobb-Douglasutility. Agents interact over a connected network and compare their status consumption totheir neighbors’ average consumption. Loss aversion has a profound impact. If loss aversionis large enough relative to income heterogeneity, a continuum of Nash equilibria appears andall agents consume the same quantity of status good. Otherwise, there is a unique Nashequilibrium and richest agents earn strict status gains while poorest agents earn strict statuslosses.

Keywords: loss aversion; conspicuous consumption; social networks

JEL Codes: No JEL codes provided


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
loss aversion (G41)continuum of Nash equilibria (C72)
income heterogeneity (D31)continuum of Nash equilibria (C72)
loss aversion (G41)conformism in consumption behavior (D10)
income heterogeneity (D31)agents' consumption decisions (D12)
loss aversion not large enough (G41)unique Nash equilibrium (C72)
richest agents (L85)strict status gains (P26)
poorest agents (L85)strict status losses (Z13)

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