Creative Against the Pandemic: Measuring Creativity in Rural India

Working Paper: CEPR ID: DP16915

Authors: Elisa Giannone; Giorgia Barboni; Karmini Sharma

Abstract: Defining metrics for assessing soft skills has long been an unresolved issue for socialscientists. We develop a new methodology to study and measure a specific soft skill,creativity, by combining mixed-method data collections with statistical analysis. Wedraw close-ended questions on creativity from the management literature. We also designa novel set of open-ended questions on creativity. We administer both sets of questionsto 137 Indian women in December 2020. After using qualitative coding methods to scoreeach woman’s creativity, we cross-validate the two sets of questions and find positivecorrelation. We then apply this methodology to study how the pandemic has affectedcreativity. We find that women’s creativity increased during the Covid-19 pandemic,and that increases in creativity are associated with better ex-ante social connectedness.Our approach of combining quantitative questions with coded qualitative interviews canbe adapted to design survey modules to measure other soft skills.

Keywords: creativity; soft skills; mixed-methods; pandemics; social connectedness; India

JEL Codes: O11; I32; D63


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
higher quality of social connectedness (I31)increased creativity (O36)
negative shocks to spouses' jobs (J12)increased creativity (O36)
social networks (Z13)increased creativity (O36)

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