Competition for Attention in the ETF Space

Working Paper: CEPR ID: DP15762

Authors: Itzhak Bendavid; Francesco Franzoni; Byungwook Kim; Rabih Moussawi

Abstract: Exchange-traded funds (ETFs) are the most prominent financial innovation of the last three decades. Early ETFs offered broad-based portfolios at low cost. As competition became more intense, issuers started offering specialized ETFs that track niche portfolios and charge high fees. Specialized ETFs hold stocks with salient characteristics---high past performance, media exposure, and sentiment---that are appealing to retail and sentiment-driven investors. After their launch, these products perform poorly as the hype around them vanishes, delivering negative risk-adjusted returns. Overall, financial innovation in the ETF space follows two paths: broad-based products that cater to cost-conscious investors and expensive specialized ETFs that compete for the attention of unsophisticated investors.

Keywords: ETFs; Financial Innovation; Competition for Attention

JEL Codes: G12; G14; G15


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
specialized ETFs attract unsophisticated investors (G23)negative risk-adjusted returns after launch (G12)
high past performance and media attention (L82)specialized ETFs attract unsophisticated investors (G23)
investor flows to specialized ETFs are less sensitive to fees (G19)investors are chasing returns rather than considering costs (G11)
negative performance of specialized ETFs (G19)overvaluation of the stocks they hold (G32)
high market-to-book ratios and media sentiment prior to launch (G24)negative performance of specialized ETFs (G19)
specialized ETFs cater to investors with extrapolative expectations (G41)misalignment between perceived and actual performance (D29)
investor behavior (G41)negative performance of specialized ETFs (G19)

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