Agent Orange, Trump, Soft Power, and Exports

Working Paper: CEPR ID: DP13139

Authors: Andrew Rose

Abstract: A country’s exports rise when its leadership is approved by other countries. I show this using a standard gravity model of bilateral exports, a panel of data from 2006 through 2017, and an annual Gallup survey which asks people in up to 157 countries about whether they approve of the job performance of the leadership of China, Germany, Russia, the United Kingdom and the United States. Holding other things constant, a country’s exports are higher if its leadership is approved by the importer, since; ‘soft power’ promotes exports. The Gallup effect is statistically and economically significant; a one percent increase in leadership approval raises exports by around .66 percent. This effect is reasonably robust and different measures of soft power deliver similar results. I conservatively estimate that the >20 percentage point decline in foreign approval of American leadership between 2016 (Obama’s last year) and 2017 (Trump’s first year) lowered American exports by at least .2% or >$3 billion.

Keywords: empirical; panel data; gravity; Gallup; leadership approval; positive international

JEL Codes: F14; F59


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
leadership approval (M54)exports (F10)
disapproval of leadership (D73)exports (F10)
decline in foreign approval of leadership (F59)decline in American exports (F14)

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