How Long Do Healthy Habits Last? The Role of Prices

Working Paper: CEPR ID: DP12815

Authors: Marit Hinnosaar

Abstract: When a policy gives temporary incentives for healthy behaviors, how long does the impact last? I study the U.S. Special Supplemental Nutrition Program for Women, Infants, and Children, which gives vouchers for healthy foods. Using household-level scanner data, I find that the effect of the program diminishes when households become ineligible. Demand model estimates show that price differences between healthy and unhealthy foods play a large role in the decrease of the program's impact. The estimates imply that the program has a persistent effect, in that it increases the impact of subsequent policies like subsidies on healthy foods.

Keywords: consumer behavior; dietary choices; long-term policy effects

JEL Codes: D12; I12; L66; I38


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
WIC assistance (I38)healthier dietary choices (I12)
WIC assistance (I38)purchases of low-fat milk (D18)
WIC assistance (I38)purchases of whole wheat bread (D19)
purchases of low-fat milk (D18)impact of subsequent policies (F68)
purchases of whole wheat bread (D19)impact of subsequent policies (F68)
WIC assistance (I38)change in tastes (D11)
change in tastes (D11)smaller tax or subsidy needed (H23)

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