Working Paper: CEPR ID: DP10954
Authors: Eliana La Ferrara
Abstract: This paper explores the potential use of entertainment media programs for achieving development goals. I propose a simple framework for interpreting media effects that hinges on three channels: (i) information provision, (ii) role modeling and preference change, and (iii) time use. I then review the existing evidence on how exposure to commercial television and radio affects outcomes such as fertility preferences, gender norms, education, migration and social capital. I complement these individual country studies with cross-country evidence from Africa and with a more in-depth analysis for Nigeria, using the Demographic Health Surveys. I then consider the potential educational role of entertainment media, starting with a discussion of the psychological underpinnings and then reviewing recent rigorous evaluations of edutainment programs. I conclude by highlighting open questions and avenues for future research.
Keywords: edutainment; soap operas; television
JEL Codes: J13; O12
Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.
| Cause | Effect |
|---|---|
| Television ownership (L96) | Improved knowledge of HIV/AIDS (I10) |
| Television ownership (L96) | Increased contraceptive use among women (J13) |
| Exposure to commercial television (D19) | Reduction in fertility rates (J13) |
| Brazilian soap operas (O54) | Reduction in fertility rates (J13) |
| Television can alter gender norms (F63) | Lower acceptability of domestic violence (J12) |