Relational Warm Glow and Giving in Social Groups

Working Paper: CEPR ID: DP10051

Authors: Kimberley Scharf; Sarah Smith

Abstract: We study charitable giving within social groups. Exploiting a unique dataset, we establish three key relationships between social group size and fundraising outcomes: (i) a positive relationship between group size and the total number of donations; (ii) a negative relationship between group size and the amount given by each donor; (iii) no relationship between group size and the total amount raised by the fundraiser. We rule out classic free-riding to explain these relationships since the number of social group members is only a subset of total contributors. Instead, the findings are consistent with the notion that giving in social groups is motivated by ?relational? warm glow.

Keywords: charity; donations; fundraising; online giving; social groups; warm glow

JEL Codes: D64; H31; Z1


Causal Claims Network Graph

Edges that are evidenced by causal inference methods are in orange, and the rest are in light blue.


Causal Claims

CauseEffect
number of Facebook friends (C92)total number of donations (D64)
number of Facebook friends (C92)average amount given per donor (D64)
number of Facebook friends (C92)total amount raised (Y10)
total number of donations (D64)total amount raised (Y10)
average amount given per donor (D64)total amount raised (Y10)

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